Music Video Monday #54: Rihanna’s “Diamonds.”

It’s no secret that I’m a major Rihanna fangirl, but I think this video has taken me beyond normal fandom into the realm of pseudo-creepy infatuation. I’ve watched it about twenty times in the past couple days and it continues to, for lack of a better word, thrill me. There’s an unexpected beauty in the imagery–the tiny diamonds spilling out of a rolled joint, the pair of horses running free through a gorgeous valley, the ardent grip of tattooed hands slipping from each other–that belies the danger of love that feels like a drug. “Diamonds” reminds me of “We Found Love,” but where the latter seemed to acknowledge that such a love is a double-edged sword, the former seems to revel only in the beauty, the feeling in the moment that you’re alive and that nothing can surpass that high. I continued to be impressed by the trend of pop stars releasing music videos that are cinematic to the degree of high art, employing gorgeous cinematography and a focus on nuanced details that speak volumes without saying a word, and “Diamonds” is a great example of that.

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