Daily Archives: May 31, 2012

The Kooples.

European fashion line The Kooples has been doing this brilliant video ad campaign that features real life couples, dressed in fabulous Kooples clothing of course, talking about the beginnings of their relationships and generally bragging on each other’s awesomeness. It’s a really clever and cute marketing tactic and the couples are undeniably stylish, but its the stories that have won me over and compelled me to watch every single video.

I love hearing people talk about how they met their significant other, and even more than that, I love hearing couples tell the story of how they met each other together. It’s truly one of my favorite things. Each story is different and distinct, and there’s so much joy and affection that reveals itself in the telling. I think having a great how-I-met-my-boyfriend story of my own has only heightened my appreciation of the unique scenarios and circumstances that bring two individuals together… it’s a subtle form of magic. Ah, love.

Watch more The Kooples videos here!